This ad will be closed automatically in X seconds.

Hello Kitty and Furla join forces in new collab

New collection follows on from success of first project together last year.

Following on from a successful collaboration last year, Hello Kitty is once again teaming up with Furla.

This time, the popular character is joined by My Melody, with the story around the collection focusing on a ‘journey into infinite space’.

Three new prints have been introduced: My Melody sitting on Saturn’s rings, surrounded by constellations on a dark blue background; Hello Kitty hiding behind Saturn in a Planets pattern, surrounded by stars which orbit her on a Camelia background; and Hello Kitty aboard a large, colourful rocket flying through space.

All of the prints – which have been created using a digitally stylised cartoon graphic – are brought to life on Furla’s Metropolis crossbody bag, available in three versions.

Two Metropolis bags featuring the faces of Hello Kitty and My Melody complete the capsule collection.

Printed fabric bands have also made their debut in the collection – to add to the bags or to be worn as bracelets – while there are also My Play Furla flaps for fans to customise their bags, plus small leather goods such as wallets and card cases.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Clarks500x500
 
The Clarks CICAVERSE will celebrate one of the brand’s most iconic, unisex styles and inspire a whole new generation of fans via an immersive experience on Roblox....
LStreff500x500
 
The new structure will see Lisa Streff overseeing global licensing strategies....
AldoDisney500x500
 
The collaboration encompasses six unique product packages of the most renowned Disney Princesses - Tiana, Jasmine, Belle, Snow White, Ariel and Cinderella....
CB40500x500
 
Character World and Eat Glitter and Shine have both teamed with the property as it continues its 40th anniversary celebrations....
SPistols500x500
 
The prints are from English artist, Jamie Reid, known for his distinct style of décollage in the Avant Garde art movement and who helped to define the image of punk rock in the 1970s....
RCFortnite500x500
 
MGM has teamed with Epic Games with outfits and cosmetics available in the Fortnite Item shop until 21 May....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.