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Hello Kitty joins the Elephant Parade

First ever collaborative art piece created following deal brokered by J&M Brands.

Sanrio has teamed up with Elephant Parade – the social enterprise which works in aid of elephant conservation – to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top.

The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation.

In addition to the life-size art piece, a range of elephant replicas will be produced to celebrate the partnership.

The miniature collection consists of ten new designs for sale, with 20% of Elephant Parade’s net profit going toward vital elephant conservation projects run by their charity partner, Elephant Family.

The initial collection was launched on December 4 in Chiang Mai, Thailand.

Moris Calasso, licensing director at Sanrio, said: “Elephants are magical creatures and deserve a secure future in our world. Through Hello Kitty’s worldwide appeal, we hope to inspire her supporters to learn more about the plight of the endangered Asian elephant and to introduce a new generation of people to join the movement to support elephant conservation.”

Mike Spits, founder of Elephant Parade, added: “The new Hello Kitty range is a stunning example of the merging of two inspirational stories: Hello Kitty, beloved by artists and supporters, and Mosha, the inspiration of Elephant Parade, a little baby elephant who only had three legs.

“Elephant Parade have a very important message to tell of the need for elephant conservation and it’s wonderful that with Hello Kitty, together we can carry the conservation message to a wider audience.”

Mike continued: “Cutting edge designs and creative ideas have powered our expositions and also been the backbone of our replica range that allows millions of people to take a symbol of the Elephant Parade phenomenon into their homes.”

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