Sanrio collaborates with JimmyPaul and Difuzed on new collection for 45th anniversary.
Sanrio has collaborated with Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company Difuzed.
The new collection – which was debuted during the On | Off show on September 17 as part of London Fashion Week – is a celebration of Hello Kitty’s legacy and 45th anniversary.
It includes bold, playful features that draw inspiration from Hello Kitty’s iconic looks, such as her symbolic bow. These are married with design elements from ‘Kitsugi’, the art of repairing ceramics and ‘Furoshiki’, the art of present wrapping – a love letter from Jimmy Paul to Japan and its
rich, cultural heritage.
Guests at the show were also treated to a visit from Hello Kitty herself, who walked the runway with JimmyPaul in a bespoke dress, bow and shoes.
“I’m honoured and privileged to work with Sanrio and such an iconic character like Hello Kitty,” said JimmyPaul. “This is truly a dream come true.”
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