Swedish outdoor brand to launch collection to conserve the planet’s endangered sea life.
The Swedish outdoor heritage brand, Tretorn is teaming up with Sea Life Trust on a new collection to raise awareness of the planet’s endangered sea life.
The collaboration features a range of rainproof parkas, retro-style trainers and functional backpacks, reported Fashion United, which have been created from regenerated nylon from discarded fishing nets and other consumer ocean waste.
“With the partnership, we want to inspire people to be part of creating a better world and enjoy time spent outdoors,” said Fredrik Ekström, creative director at Tretorn Europe. “For every product sold in this partnership, we will donate 10% of the retail price to Sea Life Trust for support to their ghost net removal projects. We need to change how we interact with nature or nature will no longer interact with us.”
Andy Bool, head of Sea Life Trust, added: “It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter, and we applaud Tretorn’s commitment to making a positive difference.”
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