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Hey Duggee celebrating success in Australia

BBC preschool brand performing strongly across key categories in the territory.

BBC Worldwide’s Hey Duggee preschool brand is continuing to make in-roads internationally, revealing a spate of recent success in Australia.

Following a strong 2017, there are a number of deals in the pipeline for this year including preschool apparel and mini-musical shows.

After the sell out success of its preschool apparel at Christmas, ABC Shop online has committed to more Duggee softlines for winter 2018. Also coming up is a new range of infant apparel available in Big W from Designworks Clothing Company and games from Winning Moves, including Junior Guess Who and Top Trumps.

On top of this, the Duggee costume character – who was busy last year giving hugs at Australian retailers, The Royal Easter Show, and Foxtel – is set to kick off a series of non-ticketed mini-musical shows in April.

In conjunction with the Hey Duggee costume character licensee, The Entertainment Store, the shows will be based on episodes such as The Dancing Bug Badge and The Making Music Badge and, much like the series, will encourage children to get up and dance, create music and earn badges.

Brigid Roberts, licensing and sponsorship manager at BBC Worldwide ANZ, said: “Hey Duggee continues to go from strength to strength and and with a host of new partners on board, it is set to be a fantastic year ahead for the brand and its licensees.”

The new lines follow on from last year’s success with figurine toys, vehicles and play-sets from Jasnor, plus infant feeding product ranges – supported at retail by Big W, Toys R Us, Myer, ABC Shop Online and Coles Supermarkets.

Hey Duggee is currently in production on its third series, expected to broadcast on CBeebies in the UK before heading to other markets.

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