This ad will be closed automatically in X seconds.

Hey Duggee commissioned for fourth series as global licensing drive builds

BBC Studios and CBeebies have commissioned a fourth series of Studio AKA’s hit preschool show, Hey Duggee.

Since launching in 2014, Hey Duggee has become a six-time BAFTA and international Emmy award-winning hit on CBeebies and was the most watched kids’ show on BBC iPlayer in 2020 with over 192 million requests.

Additionally, Hey Duggee has over 1.2 million fans across its social channels and its official YouTube channel has over a billion lifetime views. Recently Hey Duggee teamed up with The Body Coach Joe Wicks for The Workout Badges series on YouTube, following on from bespoke lockdown-themed content on its social channels such as The Handwashing Badge, while The Parenting Badge, which debuted in December 2020, has had over 1.2M views.

“We’re thrilled to be continuing our glorious Duggee Adventure with BBC Studios and CBeebies,” commented Sue Goffe, head of production at Studio AKA. “A huge thank you to our extraordinary creative team for all their hard work, and to all our viewers for your continued love and support for the show. Prepare yourselves for more gems to come.”

When it comes to licensing, recently secured agreements include a deal in Spain with Ypislon as licensing agent and Bizak as master toy partner, marking further growth in western Europe.

Last year, France TV was signed as the French licensing agent for Hey Duggee and product now available in the region includes toys from master toy Lansay; plush toys, furniture and melamine courtesy of licensee Jemini; puzzles and early learning games from Ravensburger; magazines by Milan; and books by Hachette.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CWtrio500x500
 
The former Hasbro and Disney executive will work alongside joint mds Danny and Mark Schweiger to deliver the licensee's business plan....
Trophies500x500
 
The new accolade will recognise and reward the sustainable credentials of a brand licensed product or range; entry deadline for all categories is Tuesday 8 March....
Octoray500x500
 
In partnership with Silvergate Media, Moose will release vehicles, figures, plush and play-sets based on the preschool hit and its new series, Octonauts: Above & Beyond....
Valiant500x500
 
Valiant Entertainment is looking to build a digital community for its fans, with plans to enter the metaverse....
Miraculous500x500
 
The global licensing deal with the Tel Aviv-based company includes a line of collectables, impulse, stationery and school supplies....
SketchDisney500x500
 
Described as 'archive sketchbooks meets wardrobe staples' by the retailer, the new collection features Mickey and Minnie Mouse, as well as Bambi....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.