BBC Studios and CBeebies have commissioned a fourth series of Studio AKA’s hit preschool show, Hey Duggee.
Since launching in 2014, Hey Duggee has become a six-time BAFTA and international Emmy award-winning hit on CBeebies and was the most watched kids’ show on BBC iPlayer in 2020 with over 192 million requests.
Additionally, Hey Duggee has over 1.2 million fans across its social channels and its official YouTube channel has over a billion lifetime views. Recently Hey Duggee teamed up with The Body Coach Joe Wicks for The Workout Badges series on YouTube, following on from bespoke lockdown-themed content on its social channels such as The Handwashing Badge, while The Parenting Badge, which debuted in December 2020, has had over 1.2M views.
“We’re thrilled to be continuing our glorious Duggee Adventure with BBC Studios and CBeebies,” commented Sue Goffe, head of production at Studio AKA. “A huge thank you to our extraordinary creative team for all their hard work, and to all our viewers for your continued love and support for the show. Prepare yourselves for more gems to come.”
When it comes to licensing, recently secured agreements include a deal in Spain with Ypislon as licensing agent and Bizak as master toy partner, marking further growth in western Europe.
Last year, France TV was signed as the French licensing agent for Hey Duggee and product now available in the region includes toys from master toy Lansay; plush toys, furniture and melamine courtesy of licensee Jemini; puzzles and early learning games from Ravensburger; magazines by Milan; and books by Hachette.