Epic Games and Fortnite have teamed up with fashion label, Balenciaga, giving the game’s characters a whole new way to express themselves.
The new Balenciaga Fit Set – which launched on 20 September – has been inspired by authentic archival looks from the luxury fashion house and includes apparel, free Sprays and a live Fortography campaign.
As well as fit outfits within the game, the digital fashion for the character of Shady Doggo is based on a real life Fortnite x Balenciaga collection which has launch at stores worldwide.
Free Sprays can be unlocked by completing two quests, while the Strange Times Featured Hub has constructed a virtual Balenciaga store in line with the real ones – but set in an expectedly strange city. The Hub will be live until 28 September, with players able to hang out with other fashionable friends, change their look with Changing Booths and pick up the Balenciaga Fit Outfits.
In addition, there is also a chance to join a live lookbook campaign with players encouraged to express their style in creative Fortnite images which mash up their uniqueness with unexpected elements.