H&M has reimagined the art of Keith Haring with its latest kidswear collaboration.
Drawing on the artist’s signature Disney’s Mickey Mouse depictions, the collection – comprising clothes, shoes and accessories – features collages and all-over prints in the familiar shades of red, white and black, as well as a light denim blue.
Oversized fits and boxy silhouettes create a streetwear vibe, with pieces including a baseball jacket, t-shirts, denim jackets and dungaree dresses.
“Keith Haring’s interpretation of Disney’s Mickey Mouse is quite playful and we wanted to reflect that in the vibrant prints,” commented Sofia Löfstedt, head of kidswear design and creative at H&M. “It is a modern homage to both the artist and the animated character, as well as fashion and art, and I am really proud of what we have created combining these two icons.”
Liz Shortreed, SVP, global Disney, Pixar and softlines category, continued: “Our latest collection with H&M is fun and lively, inviting younger generations to connect with some of Disney’s most beloved characters in stylish new ways. Like Keith Haring and H&M, we celebrate creativity and artistic expression, working close with global fashion partners to reimagine our stories for new audiences.”
After moving to New York in 1978, Keith Haring quickly became part of the art scene with his drawings of Mickey Mouse appearing on subway walls, streets and clubs.
David Stark, founder and ceo at Artestar, the licensing agency which represents the Keith Haring Studio, added: “Keith loved connecting with younger generations through his work and regarded Walt Disney as one of his creative inspirations. He celebrated Disney’s Mickey Mouse as a cultural icon and his interpretations have long been relegated to the art world. H&M has beautifully re-imagined Haring’s work and melded the two legends, offering a kidswear collection that helps spark inspiration and creativity.”
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