H&M unveils collection inspired by Netflix’s Sex Education

The retailer is launching a range of varsity garments in a special ‘back to campus’ collaboration.

H&M is collaborating with Netflix’s Sex Education on a new ‘back to campus’ inspired collection.

The collection – which will launch on 12 August in stores and online – comes ahead of the third season of the comedy drama.

The exclusive collaboration sees H&M create a campaign focusing on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series.

Mainly influenced by the series’ vibrant lead characters – who you can spot on the prints in some garments – the varsity garments are in crimson red and include the logo of the series’ fictional town’s name, Moordale.

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