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Honda revs up with Perfetti Van Melle

Companies collaborate on a Scoopy motorcycle featuring the Chupa Chups brand in Thailand.

Honda has joined forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups brand.

The limited edition model has launched in the territory, featuring a matching helmet that aims to combine the fun and colour of the lollipop brand with the movement and expression of the scooter.

The launch is being supported by a social media campaign starring some of Thailand’s most popular influencers.

“Chupa Chups has created a close link with the motorcycle world through many years of sponsoring famous motorsport champions,” said Christine Cool, licensing manager at Perfetti Van Melle. “The brand is always putting a touch of fun and colour on the way people move around.

“Honda has managed to capture that playful spirit fully on this Scoopy I  Chupa Chups limited edition and its brilliant campaign. It is no doubt the most exciting brand collaboration of the year.”

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