Design house forms partnership with Japan’s long-standing agency, Honmoku File.
House of Turnowsky has secured exclusive representation in Japan, forming a partnership with Honmoku File.
The cutting edge design house joins a roster of properties for the long-standing Japanese agency which includes LIFE, Deer Little Forest, Ollimania and Tatsumura Art Textile.
The news means that House of Turnowsky – which opened up its archives seven years ago and since then has developed two new seasonal collections a year created specifically for the licensing community – has an international network of agents in the UK, US, Italy, Spain, Germany, Turkey, Israel and Japan.
House of Turnowsky greeting cards have been popular in Japan since 1995 via a long-term distribution partnership with EASE, one of the territory’s biggest card publishers. Almost half a million Turnowsky cards were sold in Japan over the past year alone.
“We feel very honoured to have an agent of the calibre of Honmoku File representing us in Japan,” said Dr Kobi Tadmor, chief executive of House of Turnowsky. “In spite of the current difficult worldwide situation, we clearly see a future of mutual development for the two companies and continuing success in Japan.”
Nobutaka Nagai, president of Honmoku File, added: “I am very grateful to have been approved as a Japanese agent for Turnowsky. Tokyo is Asia’s largest economic activity hub; I want to spread Turnowsky from Tokyo to many Asian countries.”