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HTI adds Nickelodeon trio to portfolio

Licensee welcomes Paw Patrol, Blaze and the Monster Machines and Shimmer & Shine.

HTI has further strengthened its licensed portfolio with the addition of a trio of Nickelodeon properties.

The company has come on board for Blaze and the Monster Machines, Paw Patrol and Shimmer & Shine.

For Blaze, HTI will produce wheeled toys, 3D character cases, battery-operated bubble toys and real musical instruments, while its Paw Patrol deal covers instruments and bubble toys.

For Shimmer & Shine, the company will be launching wheeled toys, 3D character cases and pocket money toys.

Alison Downie, HTI’s global licensing and brand director, commented: “We are absolutely delighted to have been awarded the rights to develop toys for three such strong new children’s licence brands from Nickelodeon and Viacom Consumer Products.

“It is so exciting to be forging a new relationship with such a well-respected and creative licensor. With HTI’s expertise in these product categories coupled with Nickelodeon’s strategic brand marketing support, we are looking forward to a long and successful collaboration.”

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