Hunter Price International is teaming up with arts and crafts company Crayola in a pan European partnership.
The collaboration includes the debut of four collections and will be available from autumn 2023.
The collections include:
- Crayola Kraft, which has a focus on sustainability using water-based non-toxic inks, FSC approved paper and no plastics. The Crayola Activity Case comes with pencils and 30 pages of activities.
- I Can Do looks to capture children’s imagination through colour and character fun. Products include a Crayola Craft Pad and Finger Painting Post Pad.
- Crayola 3D is a series of interactive puzzle books.
- Crayola Everyday combines Crayola products with fun crafts. Pick up lines include activity books, stickers and story wheels.
Each collection has been designed to inspire children to think outside the box and get creative with colour by making their own personalised creations.
“We’re excited to be able to complement Hunter Price’s craft products with Crayola’s brand of social expression and colour equity,” said Rob Spindley, licensing director, EMEA at Crayola. “They’ve identified some fantastic opportunities within the sector and the new craft activities and paper kits will engage the imagination of kids and adults, providing them with even more ways to creatively express themselves.”
Ben Cornwell, sales director for stationery, arts and craft at Hunter Price International, added: “This is a huge opportunity for the business, and we’re really excited to bring to market some truly innovative new product concepts. Collaboration is key and we’ll be working alongside the Crayola team to bring our product strategy to life over the coming years, enhance overall brand position in store, and drive increased awareness and engagement.”
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