Fiesta Craft’s Rob Trup talks licensed range growth including Oi and Roald Dahl.
Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.
Today: Rob Trup, marketing manager, Fiesta Crafts
“At the start of the year, sales were tricky but we are seeing some good progress recently.
We had a great launch for the Oi! magnetic activity charts and the products are now starting to hit the shelves. So far the feedback has been very positive as it keys into children’s love of the books, as well as helping them improve literacy skills.
I am confident that Oi! will grow strongly throughout the year and alongside our other licensed range of Roald Dahl puppets.”
This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.
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