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“I hope everyone can celebrate and party in style this Christmas”

As we approach the end of the year, LicensingSource.net asks a selection of licensees from across various categories what their one biggest hope is for Christmas (professionally and personally) and what they are most looking forward to in 2022.

Today: Mel Beer, licensing director EMEA, Amscan.

“My biggest hope for Christmas this year is both professional and personal – that there will be enough stock at retail for consumers to purchase everything they need to celebrate and party in style, making up for the missed Christmas of 2020.

Next year I’m looking forward to introducing lots of new licensed lines across our product portfolio, from current and new franchises just being finalised, and sharing them with customers at Nuremberg Toy Fair.”

This feature originally appeared in the autumn 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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