This ad will be closed automatically in X seconds.

Iceland teams with Disney for Frozen-inspired Christmas ad

Supermarket significantly ups licensing presence with major ‘The Magic of Frozen’ ad spot.

Iceland has significantly raised its profile in the licensing space this Christmas – partnering with Disney for a Frozen 2-inspired ad campaign.

The ad spot – which premiered on ITV on November 1 and is titled ‘The Magic of Frozen’ – includes bespoke animation from Walt Disney Animation Studios and an array of Frozen characters such as Elsa, Anna, Kristoff, Sven and Olaf, reported The Independent.

The clip begins with a child playing charades with his family, alongside a giant Olaf, before viewers are transported into the world of Frozen where the character acts out decorating the tree, opening presents and throwing snowballs. Elsa then magics up a table made of ice ready for the characters to eat, with viewers then taken back to the boy and his family as they sit down to eat an Iceland Christmas dinner.

“We wanted to treat viewers to a magical Christmas advert this year and there is no better partner than Disney. We are both experts in Frozen,” said Neil Hayes, director of marketing at Iceland.

You can check out the ad spot below:

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

New research reveals the positive impact video games are having on the nation’s wellbeing....
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
New deal includes magazines and books with first titles due to launch in Q1 2021....
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter