Book marks the first of a number of planned lines from the licensee for brand.
Igloo Books is celebrating early success with the first of a number of planned lines for the Bullseye game show brand.
The licensee’s new quiz book comes with a magnetic dartboard and toy darts and is available in retailers including Asda, Martin McColl, Coop, Book People and Eason in Ireland.
Strong sell-through numbers are already being registered across retail.
Igloo’s lines further expand the Bullseye licensing programme – which is handled by Bulldog Licensing. Other branded product includes biltong, apparel and gaming lines.
“Igloo Books has hit the spot with this new quiz book – it’s a great nostalgia gift and allows fans to recreate all the fun of Bullseye,” said Rob Corney, md of Bulldog Licensing.
“It’s a brand that just keeps giving and we’re building a very strong programme of product releases to keep Bully fans everywhere entertained.”
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