Amscan’s Mel Beer talks new licences due for launch and design refreshes on some of its classics.
As we begin the journey through 2022, LicensingSource asks a selection of licensees from across various categories how they are looking to make the most of the first quarter of the year.
Today: Mel Beer, licensing director EMEA, Amscan.
“I’m excited about all our new licensed product launches for 2022 including the new Batman movie, Grease, Top Gun: Maverick, Baby Shark, Heinz Baked Beans and Tomato Ketchup, Slush Puppie and Blippi costumes, plus CoComelon and Disney Classics balloons.
We’re also introducing design refreshes for our classic balloon and party licences, such as PAW Patrol, Bing, My Little Pony, Barbie, Fireman Sam and Smiley. We’ve also got lots more licences in the pipeline…
I’m also looking forward to catching up with our customers, licensors and industry friends at the shows.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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