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“I’m looking forward to launching some of our new licences later this year”

Creme d’Or’s Helen Johnson talks switching chocolate for candy in the summer months, new launches and expanding ranges. catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Helen Johnson, product manager, Creme d’Or.

“In the confectionery industry summer is always a difficult time to sell chocolate, especially once the weather gets warmer. Candy always sells better for us, highlighting the need to have a good all round mix of products in our ranges.

With the ever-increasing price of cocoa and the cost of living spiralling, we are often asked to look for a jelly alternative in order to keep retail prices low for the consumer.

With Christmas and Easter being the key trading periods for confectionery, we often find ourselves having to heavily discount to sell-through. Short shelf life is another one of our battles, especially when faced with high MOQs to keep costs low.

I’m looking forward to launching some of our new licences later this year and expanding our ranges with The Grinch and the Natural History Museum as Christmas orders start to pour in.”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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