This ad will be closed automatically in X seconds.

IMG and Dolly Parton team for licensed push

Female country musician secures her first exclusive global licensing representative.

Dolly Parton – the most honoured female country musician of all time – has appointed IMG as her first exclusive global licensing representative.

The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world.

A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and jewellery to homeware and accessories.

Dolly is already a client in the US of IMG partner company, WME.

“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come,” said Dolly. “You might even see my mug on a mug!”

Gary Krakower, vp of licensing at IMG, added: “Dolly Parton is an international icon and we are thrilled to be working with her.

“Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”

Achieving 25 RIAA certified Gold, Platinum and multi-Platinum awards, Dolly Parton has had 26 songs reach number one on the Billboard country charts, a record for a female artist.

In addition to the Grammy’s, she has had ten Country Music Association Awards, five Academy of Country Music Awards, four People’s Choice Awards, and three American Music Awards and has sold over 100 million albums worldwide.

This autumn, Netflix will release an eight-part anthology film series called Heartstrings, with each film in the series focusing on one of her songs.

In addition, this year also marks the 33rd anniversary season of Dollywood – Dolly’s theme park – which has hosted over two million visitors annually since its opening in 1986.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.