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IMG renews and expands partnership with Ubisoft

IMG has renewed and expanded its exclusive partnership with Ubisoft for Assassin’s Creed and Tom Clancy’s Rainbow Six to include new territories and the popular Just Dance franchise.

The multi-year agreement has added North and South America to IMG’s remit which previously included Europe, the Middle East, Asia (excluding Mainland China for Assassin’s Creed) and Africa.

Since being appointed in 2020, IMG and Ubisoft have significantly grown the consumer product offering and business for Assassin’s Creed and Tom Clancy’s Rainbow Six, successfully extending the franchises into collaborations and direct to retail partnerships for fashion apparel, sports gear and gaming accessories.

“Ubisoft is committed to delivering the best gaming experiences to our players, and our consumer products programme deepens that experience with meaningful and differentiated ways for our fans to engage with our brands,” commented Sarah Buzby, vp of global consumer products at Ubisoft. “Expanding our partnership with IMG for global consumer products will amplify the fan experience, and bring never-before-seen products and programs to fans around the world.”

Mickaël Andreo, vp licensing at IMG, added: “It has been a fantastic couple of years working with Ubisoft and launching a number of successful partnerships and in-demand products for two of the world’s most iconic game franchises.

“We are looking forward to building on this with the addition of new territories and the hugely popular Just Dance franchise, which alongside Assassin’s Creed’s 15th anniversary opens up many exciting new opportunities, partners and categories for us to explore.”

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