Managing director, Phil Moore, lists the top five things he’s most looking forward to from the show.
The number 1 European brand licensing event is back for 2019 at a new location. Ahead of next week’s Brand Licensing Europe, here’s what we’re looking forward to from some of the leading 260 brands.
- Fresh off the runway
Leading brands will be showcasing fashion from some of the world’s best designers. We’re particularly looking forward to the new Hello Kitty x Jimmy Paul collection, as well as the ultimate 90s collaboration, ELLESSE X SMILEY. - Focus on sustainability
We’ve seen traction building in this area over the past year and it’s becoming an issue that brands need to address. On Tuesday morning we’ll be attending the panel which looks at why brands can’t afford to ignore the impact of sustainability.
National Geographic has led the way for other brands to follow. In its latest range for Clarks, it combines a trend-led range celebrating the moon landing with sustainability. - The new venue
A new location hopefully means new stands with innovative ways to engage with visitors. We’ll be taking a closer look at this in our BLE show report. Watch out for that shortly after the show. - A clear focus on trend forecasting
Day one sees leading futures agency Trend Bible discuss why trends matter for licensing. We’ll be attending to hear how we can help brands identify opportunities. - The latest from our creative team
Our projects can take months, if not years to arrive on shelf. BLE is always a great opportunity to spot some of the latest work we’ve done across consumer products, illustration, packaging, branding and POS for Disney, Discovery, Viacom Nickelodeon Consumer Products and Warner Bros. Consumer Products.
Phil Moore is managing director of Beacon Creative – an independent brand design consultancy, working with worldwide brands on a daily basis, which believes that at the heart of every good brand communication is a great idea. He can be contacted on 0191 4784411 or philmoore@beaconcreative.com.
