This ad will be closed automatically in X seconds.

Euro 2016: Industry predictions

Darran Garnham, Rob Goodchild and Neil Mitchell become armchair football pundits.

Euro 2016 kicks off on June 10 and all eyes are on a seemingly rejuvenated England team to bring home some silverware.

To get into the football spirit, all this week The Source will be giving some industry names the chance to be armchair pundits, picking their tournament winners, top scorers and surprises, all with a licensing twist of course.

Today – Darran Garnham from NBCUniversal, Aardman’s Rob Goodchild and Neil Mitchell from Shop Direct.

Darran Garnham, vp consumer products EMEA, NBC Universal

Tournament winners? France

Who will be the player everyone is talking about? Harry Kane (there might be a little Spurs bias there)

How do you rate England’s chances? Semi final

If you were manager, which licensed character would you play in the England team? Inspector Gadget in goal – Go Go Gadget Arms!

Rob Goodchild, head of licensing, Aardman Animations

Tournament winners? Germany

Player everyone will be talking about? Diego Costa (Spain), for some moment of madness.

Surprise of the tournament? No pressure Dele Alli (England)!

England’s chances? Third place play-offs.

Which licensed characters would you play in the England team? A good back four would rely on strong communication, be able to cover lots of ground and difficult to get around, so the Teletubbies would fit the bill perfectly; Postman Pat and Jess get my nod in midfield; Wallace and Gromit would be my inventive forward players, with Shaun the Sheep in a ‘droving role’; and as this is a Christmas tree formation, I’d have Rudolph the Red Nosed Reindeer up front.

Neil Mitchell, buyer, toys, Shop Direct

Tournament winners? France

Surprise of the tournament? Belgium – I expect them to make the semi final.

England’s chances? I feel optimistic, but I always do! I think this is England’s best chance in a number of years. I don’t think we’re good enough to win, but would be a big disappointment if we don’t reach the semi final.

Which licensed character would you play in the England team? I would select Bob the Builder and get him to build a wall in front of our defence.

This feature originally appeared in the Summer 2016 edition of Licensing Source Book. Click here to read the full publication.

Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter