We delve into the licensing life of Allsorts Licensing’s managing director.
John McInnerny,
Managing Director, Allsorts Licensing
My route into the licensing industry went something like this…
One of our accountancy clients was in the publishing business, I started to do some work for them and ended up selling comic strip and Mills and Boon love stories in Yugoslavia.
How many years in the industry?
In the rights business for over 30 years.
When I was growing up, I had no idea licensing was an industry so I wanted to be…
The options then were not so clear as they can be today, a good job in a good profession seemed the way forward.
The deal I am most proud of is…
The next one.
My most interesting experience in licensing has been…
Doing business in a truly global business and meeting people from all over the world. How good is that!
The best piece of advice I’ve ever received is…
Beware as you grow older becoming more cynical, I have tried to combat this but have not always been successful.
If I wasn’t in licensing, I would be…
A sports promoter.
Who do you admire most in the industry (and why)?
All those independent agents who do battle with the big boys.
In a film of your life, which licensed character would play you?
Road Runner, because we both have pace to burn and like to think we can stay one step ahead!
If I could change anything about the industry, it would be…
To move Licensing Expo around the US rather than leave it in Las Vegas.
