This ad will be closed automatically in X seconds.

Industry readies for ‘biggest ever’ BLE

YouTube sensation Baby Shark, plus MasterChef winner Ping Coombes confirmed.

Next week’s Brand Licensing Europe is set to be the ‘biggest ever’, with organiser UBM confirming yet more special attractions today.

It’s had 1.7 billion YouTube views and counting, and now everyone’s favourite K-Pop-inspired tune and YouTube phenomenon – Baby Shark – is coming to the show.

Brainchild of Smart Study, a Korean education start-up, and produced by Pinkfong, Baby Shark will feature in a Korean licensing showcase session during this year’s Licensing Academy.

Meanwhile, fellow YouTube star Tiana will be making an appearance at the show in connection with her new licensed range – Hearts by Tiana – between 12pm-3pm on Tuesday, October 9 (stand C118).

The food and beverage theme has been further bolstered with 2014 MasterChef winner Ping Coombes (pictured) confirming for the BLE Kitchen.

She will be cooking up a storm between 11am & 12pm and 3pm & 4pm on Wednesday October 10 alongside fellow winner Kenny Tutt. The food and beverage theme will also see TV chef and Great British Bake Off winner Nadiya Hussain taking part in a live Q&A at 10:30am on Tuesday October 9.

“Love it or hate it, it has been impossible to avoid Baby Shark this summer – it’s the ear worm to end all ear worms,” said Anna Knight, BLE’s brand director. “It has been viewed nearly two billion times on YouTube and James Corden’s broadcast ‘the biggest Baby Shark ever’ on The Late Late Show last week has racked up nearly 37 million views on Facebook alone.

“In licensing terms, Baby Shark has the potential to be a global smash hit so we’re really excited for the 2018 Korean licensing showcase at BLE next week.”

The 20th Brand Licensing Europe will run at London’s Olympia from October 9-11. Over 7,500 attendees are anticipated to be at the show. Visitor registration is open by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Clarks500x500
 
The Clarks CICAVERSE will celebrate one of the brand’s most iconic, unisex styles and inspire a whole new generation of fans via an immersive experience on Roblox....
LStreff500x500
 
The new structure will see Lisa Streff overseeing global licensing strategies....
AldoDisney500x500
 
The collaboration encompasses six unique product packages of the most renowned Disney Princesses - Tiana, Jasmine, Belle, Snow White, Ariel and Cinderella....
CB40500x500
 
Character World and Eat Glitter and Shine have both teamed with the property as it continues its 40th anniversary celebrations....
SPistols500x500
 
The prints are from English artist, Jamie Reid, known for his distinct style of décollage in the Avant Garde art movement and who helped to define the image of punk rock in the 1970s....
RCFortnite500x500
 
MGM has teamed with Epic Games with outfits and cosmetics available in the Fortnite Item shop until 21 May....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.