INK confirms ZAFARI and WWF collaboration

Series of educational videos will look to inspire the next generation of conservationists.

INK Global has confirmed a new collaboration with its ZAFARI brand and World Wildlife Fund.

As part of WWF’s work to inspire the younger generations, ZAFARI will feature a series of videos complementing each episode aimed to educate viewers about wildlife and wild places on our planet.

Each video will showcase footage of animals in their natural habitats, with a child voiceover explaining a fun fact about the featured wildlife or wild place.

ZAFARI is due to air in the autumn on NBC Universal, which has the global distribution rights. A host of broadcasters are also on board at a pre-buy level including France TV, Lagardere TIJI, SRC Radio Canada and SpaceToon.

“Our work at INK is not just about entertaining children, it’s also about educating and enlightening them,” commented INK Global’s director Claus Tømming.

“This new partnership will allow us to use the global reach of ZAFARI to further the conservation message and create future generations of WWF supporters.”

Click here to check out one of the videos.

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