This ad will be closed automatically in X seconds.

Is Amazon moving its annual Prime Day to September?

Wall Street Journal reports that key date in the Amazon calendar is shifting from July as retailer aims to get back to pre-pandemic operations.

The Wall Street Journal has reported that Amazon will be holding its key annual Prime Day event in September this year.

The two-day sales event – which sees a host of promotions running across all categories – is typically held in July.

However, as the retailer looks to start getting back to pre-pandemic operations, the strains on its warehouses due to surging demand have caused the decision to delay Prime Day by two months.

WSJ also reported that Amazon is now allowing unlimited shipments of non-essential goods to its warehouses, indicating it is now in a position to process orders more quickly, creating room for more inventory.

Shipping speeds have also begun to improve, with more items being returned to one-day delivery each week in the US.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LLEPez500x500
 
Licensee has created a range of clothing, bags and accessories for the confectionery brand....
MiddleofLidl500x500
 
PAW Patrol, LEGO, Teletubbies, Peanuts, My Little Pony among brands on offer across toys and apparel at retailer....
Shaundigital500x500
 
Brand continues to flourish following success of Farmageddon movie, plus launch of sixth series earlier this year....
Sanrioshop500x500
 
Sanrio partners with Star Editions on new ecommerce site which features exclusive merchandise....
DavidandSimon500x500
 
David Scott retires from the business, as Simon Foulkes takes up the reins as new owner and managing director....
PrimarkBirmingham500x500
 
Fashion retailer is working towards opening 153 outlets in two weeks' time....
Get the latest news sent to your inbox
Subscribe to our daily newsletter