This ad will be closed automatically in X seconds.

Is Amazon moving its annual Prime Day to September?

Wall Street Journal reports that key date in the Amazon calendar is shifting from July as retailer aims to get back to pre-pandemic operations.

The Wall Street Journal has reported that Amazon will be holding its key annual Prime Day event in September this year.

The two-day sales event – which sees a host of promotions running across all categories – is typically held in July.

However, as the retailer looks to start getting back to pre-pandemic operations, the strains on its warehouses due to surging demand have caused the decision to delay Prime Day by two months.

WSJ also reported that Amazon is now allowing unlimited shipments of non-essential goods to its warehouses, indicating it is now in a position to process orders more quickly, creating room for more inventory.

Shipping speeds have also begun to improve, with more items being returned to one-day delivery each week in the US.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.