Dreamtex md Anthony Duckworth on doing whatever it takes to get new ranges out there.
The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.
So, what are licensees across a range of categories doing to fill the gap?
LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.
Today: Anthony Duckworth, md, Dreamtex
“As ever we like to grasp the positives from every situation and we have already been able to speak to many of our customers by hosting virtual presentations.
We have certainly missed meeting fellow licensing industry execs and hearing the latest news from a variety of different licensed product areas. It is always great to look at innovation across the licensing industry and be more ‘hands on’, however the current situation is making this very difficult.
We have, however, been able to concentrate on more marketing support and promotions as the business focuses on the ecommerce opportunity that is rapidly expanding. Personally, we can’t wait for the trade show calendar to return to normal, but until that time we just have to do whatever it takes to get our new ranges out there.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
