Rainbow Designs’ Zara Grindrod talks one-to-one virtual showcases and new product launches.
The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.
So, what are licensees across a range of categories doing to fill the gap?
LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.
Today: Zara Grindrod, sales director, Rainbow Designs
“With the economy and retail lockdown status, it is even more vital that these conversations still happen, and we are certainly ready to make the most of this time engaging and working with our customers.
From January 19, we have been offering One-to-One Virtual Showcases to both our existing accounts and new retailers. We recognise that some buyers have been furloughed and that others are working in a slightly different way and so we are looking to be as flexible as we can by not putting an end date on the showcases.
We have some joyful and inspiring new collections and product lines to offer our retailers, many of which are arriving for SS21.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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