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It’s Child’s Play for Smiffys

Dress-up licensee adds Chucky costumes ahead of 2019 Halloween season.

Busy dress-up and party licensee, Smiffys has introduced a new Chucky collection for all the family, in perfect time for retailers looking to get a head start on their Halloween stock.

Continuing to stay at the forefront of design and innovation, Smiffys’ in-house design team has created a new range of Chucky licensed costumes for all the family.

The fictional character Charles Lee ‘Chucky’ Ray is the main antagonist of the iconic Child’s Play slasher film franchise. In the movies, Chucky is a notorious serial killer whose spirit inhabits a ‘Good Guys” doll and continuously tries to transfer his soul from the doll to a human body.

In addition to the adult costumes, Smiffys dress-up is now available in new toddler and children’s sizes as well as baby costumes. There’s also a new and improved Chucky mask, Chucky wig that can be sold separately and printed fabric as featured in the movies.

The cult classic is perfect for Halloween, says the company, and with a new movie release in the pipeline (due June 2019) sales are expected to soar for the 2019 season.

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