Licensee creates new Xbox and Halo licensed home textiles.
Boutique bedding specialist, Dreamtex has partnered with Microsoft to develop a homewares collection for gaming and entertainment brand. Xbox, and the acclaimed Halo franchise.
The partnership was brokered by Tinderbox, the digital division of licensing agency Beanstalk.
Following the global launch of the fourth generation Xbox Series X and Series S, Dreamtex has unveiled a variety of Xbox-branded duvet designs and blankets for the home.
The collection includes items such as reversible bedding sets and will be available in a variety of colours and sizes to cater to gamers of all ages.
It will also include innovations, like glow in the dark textiles, as Dreamtex continues to add innovative touches into its manufacturing. For video gamers eagerly awaiting the launch date for new game Halo Infinite, there is also Halo 117 single and double bedding sets with a striking image of protagonist Master Chief adorning the front of the duvet cover.
“We have a proud history of working with classic video game titles and we are delighted to welcome Xbox and Halo to the Dreamtex family,” commented Anthony Duckworth, md of Dreamtex. “We believe we have created a really strong homewares range to appeal to gamers.
“With Halo Infinite destined to be Master Chief’s greatest adventure of the Halo series to date, we are also excited to be part of the consumer products journey with 343 Industries and are looking forward to the game’s release later this year.”
John Friend, head of Halo and Xbox Consumer Products, added: “Gamers and even Spartans need a good night’s sleep to make sure they are ready to perform every day.
“We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and Halo bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.”
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