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ITV readies Robozuna and more for BLE

Netflix Original series will lead company’s slate at Olympia in October.

ITV Studios Global Entertainment is gearing up for the reveal of the Robozuna property at Brand Licensing Europe in October.

The Netflix Original animation – which stars 14 year old Ariston and his homemade robot sidekick, Mangle – will be leading the company’s slate at this year’s show.

The original IP will launch across multiple platforms simultaneously, including traditional linear broadcast, VOD around the globe through Netflix, YouTube with short-form content, and in apps and gaming – with global YouTube and social media influencers involved in the development and production of the series.

To celebrate the launch of Robozuna, ITVS GE will be hosting private screenings of brand-new episodes by invitation only for those interested in getting a first look. Consumer products roll out will follow the broadcast on Netflix and CITV in 2018.

In addition, also new for ITVS GE is the new interpretation of family favourite, Watership Down.

The four-part CGI animated mini-series is a reimagining of Richard Adams’ classic 1972 novel and is a co-production between the BBC and Netflix.

Licensing opportunities will be available for the series in multiple categories, with some deals already underway.

Thunderbirds Are Go continues to expand its global footprint and has now been on air in over 40 markets, with recent success in China and the Nordics.

The recent range of ‘adventurewear’ for kids from outdoor retailer Regatta is now in over 40 stores in the UK following a successful launch, and will be rolling out nationwide from October with marketing and experiential support targeting the half-term holiday.

Other recent deals include a story-telling game app from Kuato Studios, set to release in early 2018 on iOS and Android. New episodes of Thunderbirds Are Go Season 2 are due to launch in September on ITV and CITV – followed by international markets – while production of season three is well underway.

Also on display on the ITVS GE stand (C20) will be its roster of nostalgia brands, led by the Supermarionation TV shows created by Gerry Anderson including the original Thunderbirds and Captain Scarlet, which celebrates its 50th anniversary this year.

Opportunities will also be available for The Last Unicorn, a cult animated film first released 35 years ago, with ITVS GE talking to international partners about expanding the licensing programme.

Finally, the company’s third party brands will also be on display including Oddbods – which recently launched nightwear into Primark – and retro favourite Village People.

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