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ITV welcomes Pan Macmillan for Watership Down

Master strategic publishing partner named for new CGI mini series based on classic brand.

Pan Macmillan has become the first licensee to get behind the new CGI mini series based on classic brand, Watership Down.

The company has struck a deal with ITV Studios Global Entertainment to become master strategic publishing partner for the BBC and Netflix co-production.

The agreement covers all territories and languages, with Pan Macmillan launching the media tie-in publishing range from autumn/winter 2010 to coincide with the broadcast premiere.

The Richard Adams classic is one of the best loved novels of all time, selling more than 50 million copies worldwide.

The new CG animation boasts an all star cast including James McAvoy, John Boyega, Sir Ben Kingsley, Olivia Colman, Miles Jupp, Freddie Fox, Anne-Marie Duff and Gemma Arterton.

Pan Macmillan’s range will include a Gift Picture Story Book and a Colouring Book.

Alongside the publishing, other licensed product will also roll out from autumn/winter 2018, with deals already underway and due to be announced in the coming weeks. Categories being targeted by ITV include gift, stationery, homewares, conservation-themed promotions and gardening accessories.

Trudi Hayward, svp global head of merchandise at ITVS GE, commented: “We are delighted to be working with the award-winning team at Pan Macmillan on the publishing programme.

“Their passion for the project, attention to detail and understanding of their craft is shining through already, and we are excited to bring these media tie-in editions to a whole new generation of families.”

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