This ad will be closed automatically in X seconds.

ITV welcomes Pan Macmillan for Watership Down

Master strategic publishing partner named for new CGI mini series based on classic brand.

Pan Macmillan has become the first licensee to get behind the new CGI mini series based on classic brand, Watership Down.

The company has struck a deal with ITV Studios Global Entertainment to become master strategic publishing partner for the BBC and Netflix co-production.

The agreement covers all territories and languages, with Pan Macmillan launching the media tie-in publishing range from autumn/winter 2010 to coincide with the broadcast premiere.

The Richard Adams classic is one of the best loved novels of all time, selling more than 50 million copies worldwide.

The new CG animation boasts an all star cast including James McAvoy, John Boyega, Sir Ben Kingsley, Olivia Colman, Miles Jupp, Freddie Fox, Anne-Marie Duff and Gemma Arterton.

Pan Macmillan’s range will include a Gift Picture Story Book and a Colouring Book.

Alongside the publishing, other licensed product will also roll out from autumn/winter 2018, with deals already underway and due to be announced in the coming weeks. Categories being targeted by ITV include gift, stationery, homewares, conservation-themed promotions and gardening accessories.

Trudi Hayward, svp global head of merchandise at ITVS GE, commented: “We are delighted to be working with the award-winning team at Pan Macmillan on the publishing programme.

“Their passion for the project, attention to detail and understanding of their craft is shining through already, and we are excited to bring these media tie-in editions to a whole new generation of families.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
GapJeans500x500
 
Next will operate Gap's ecommerce, Gap-branded shop in shops in retailers and offer click and collect services to online customers from 2022....
PenguinAward500x500
 
Cooneen, Disney, Kinnerton, Penguin Random House UK, Bravado and LEGO all share their delight at winning accolades....
BKteam500x500
 
The North East-based brand creative agency has invested in young and up and coming talent to further strengthen its position....
H&ACrayola500x500
 
A new product collection is launching from the licensed toiletries licensee as part of the special Crayola event....
BBCBluey500x500
 
The global licensing footprint for the preschool brand has grown with agents covering the Nordics, Baltics, Central and Eastern Europe (CEE) and Italy....
FanattikAnthony500x500
 
The new agreement covers collectables, gifting and barware featuring titles from the Street Fighter, Resident Evil and Monster Hunter series....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.