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Jägermeister brand unveils new streetwear collection

German spirit brand to launch first international streetwear line this month in 22 countries.

The Jägermeister spirit brand is to launch its first international streetwear collection later this month.

The range – called Best Nights – will combine elements of the Jägermeister brand, urban streetstyle and facets of nightlife in 12 exclusive pieces including t-shirts, a hoodie, turtleneck sweater, sweatpants, socks, a beanie and a scarf, reported Fashion United.

It will launch on January 31 in 22 countries in Europe, North America, South Africa and Asia (Taiwan), exclusively online.

A highlight from the collection is a camouflage t-shirt featuring an interactive experience, which allows the wearer to reveal hidden elements in the print by applying an Instagram AR filter.

Jägermeister explained that each item in the collection has been designed to emphasis the meaning of the best night with friends, and they all contain the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany, as a subtle nod to the brand.

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