This ad will be closed automatically in X seconds.

James and the Giant Peach plans gather pace

Title is latest to be introduced into the core Roald Dahl licensing programme.

The licensing programme around Roald Dahl’s James and the Giant Peach is continuing to build, with a number of partners on board.

The title is the latest to be introduced into the core Roald Dahl licensing programme.

A host of products are due to launch throughout 2018 including an extensive back-to-school stationery range from Portico; exploration and adventure kits, daywear and nightwear, dress-up from Smiffy’s; hand and finger puppets from Fiesta Crafts; a range of greeting cards from Danilo; plus an extensive range of quirky ceramics and children’s homeware lines from Creative Tops.

The Roald Dahl Literary Estate is now looking to add further product lines to the range to further expand the programme following the key themes of exploration, adventure and nature.

Publishing will be a key pillar for the brand, kicking off in February with a novelty edition of the well-loved story book complete with fuzzy peach stickers, and a James’s Giant Bug non-fiction activity book. This will be followed up by a sticker activity book later in spring.

Stephanie Griggs, licensing and design director at the Roald Dahl Literary Estate, said: “We’re really looking forward to the calendar year of James and the Giant Peach themed events, brand partnerships and marketing initiatives, which will kick off in January and be under-pinned by World Book Day in March and Roald Dahl Day in September.”

Alicia Davenport, DRi’s licensing director, added: “We had a fantastic BLE presenting James product concepts and the brand new style guide. We were delighted by the positive reaction. The story is such a well-loved classic, it’s the perfect title to focus on for 2018.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.