This ad will be closed automatically in X seconds.

Jardinopia bringing Aardman characters to Glee

Wallace & Gromit and Shaun the Sheep join company’s Potty Feet family.

Garden lifestyle company Jardinopia is gearing up to unveil its new Aardman collection at Glee 2019 next month.

Wallace & Gromit and Shaun the Sheep have been immortalised in a new range of pot feet as part of an exclusive global licensing deal.

Three sets will be unveiled at Glee – which runs from September 10-12 at Birmingham’s NEC – two showcasing Wallace & Gromit undertaking gardening tasks and one for Shaun the Sheep.

Jardinopia launched into the UK market 18 months ago and the deal with Aardman has been six months in the making.

“We’ve had such a great success with our generic Potty Feet ranges, that we felt now was a good time to investigate the licensing route to market,” said Jardinopia’s Tony Barnett. “Aardman was an obvious first choice for us. As a fellow South West-based company, and one that has brought joy to millions of homes, we knew the fit was right.

“We’re excited to be working with them and hope these exclusive ranges can both help put Potty Feet firmly on the global map and prepare the ground for additional global licensed Potty Feet ranges that we will be launching in spring 2020.”

Rob Goodchild, head of licensing at Aardman, added: “It’s great to be working with independent, creative businesses such as Jardinopia as we look to extend our licensing programmes in the home and garden categories.

“We hope these products will bring a smile to the faces of Aardman fans everywhere.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.