Toy company working with Sony Pictures Consumer Products on much anticipated animated musical movie.
Jazwares has revealed a major collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo – the hotly tipped animated musical movie featuring 11 songs written by Hamilton’s Lin-Manuel Miranda (pictured).
The toy line will launch in autumn 2020 globally and will include figures, play-sets and plush, plus a line of First Act (a wholly owned subsidiary of Jazwares) musical instruments.
“Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us,” said Laura Zebersky, chief commercial officer at Jazwares. “Our line will bring to life Vivo’s journey from Havana to sunny South Florida. Consumers can look forward to products that bring lush settings and vibrant characters to life incorporating music every step of the way.”
Jamie Stevens, evp at Sony Pictures Consumer Products, added: “We couldn’t imagine a better fit for Vivo than Jazwares. Their love for music and ability to create great products will allow fans to bring the magic of Vivo home.”
Vivo is due to hit cinemas in November 2020.
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