New master toy partner will launch its Miffy toy line in autumn 2017.
Following on from the debut of Miffy’s Adventures Big and Small on Nick Jr in the US, Jazwares has signed up as the master toy partner for the Miffy brand in the territory.
The company will roll out a range of figures, vehicles, play-sets and plush from autumn 2017.
The deal was brokered by Big Tent Entertainment, the US licensing agent for the Mercis brand.
“Miffy is a charming brand with great new content that lends itself to timeless childhood moments of fun,” stated Laura Zebersky, chief commercial officer at Jazwares.
“We are elated to carry forward that timeless joy into a delightful and imaginative line of toys.”
Rich Collins, ceo of Big Tent Entertainment, added: “Jazwares is an ideal partner for the Miffy and Friends brand.
“The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.”
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