This ad will be closed automatically in X seconds.

JCB licensing builds with new plush additions

High Resolution Design brings the famous vehicles to life in cuddly form.

JCB Kids is continuing to strengthen its licensing programme, teaming with High Resolution Design to launch a new line of JCB plush.

Suitable for ages 3+, there are two plush designs available. The JCB 3CX Backhoe Loader – a recognisable vehicle on any construction site – has full detail and moving parts, while the JCB Articulated Dump Truck has a storage pouch at the rear which can be used to store other JCB toys.

“JCB is a fantastic brand with a vast amount of heritage, so we’re thrilled to launch our JCB product range, said Joel Berkowitz, director at HRD, which also boasts London Underground and Thunderbirds are Go in its licensed portfolio.

“For a brand synonymous with rough and tough vehicles, we had to ensure we bought the essence of JCB to life in our plush range.”

Joel continued: “By adding moving parts and storage to high quality plush, we feel we have delivered a very exciting offering which kids will love to cuddle.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.