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JCB licensing builds with new plush additions

High Resolution Design brings the famous vehicles to life in cuddly form.

JCB Kids is continuing to strengthen its licensing programme, teaming with High Resolution Design to launch a new line of JCB plush.

Suitable for ages 3+, there are two plush designs available. The JCB 3CX Backhoe Loader – a recognisable vehicle on any construction site – has full detail and moving parts, while the JCB Articulated Dump Truck has a storage pouch at the rear which can be used to store other JCB toys.

“JCB is a fantastic brand with a vast amount of heritage, so we’re thrilled to launch our JCB product range, said Joel Berkowitz, director at HRD, which also boasts London Underground and Thunderbirds are Go in its licensed portfolio.

“For a brand synonymous with rough and tough vehicles, we had to ensure we bought the essence of JCB to life in our plush range.”

Joel continued: “By adding moving parts and storage to high quality plush, we feel we have delivered a very exciting offering which kids will love to cuddle.”

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