This ad will be closed automatically in X seconds.

JCB toughens up outdoor paint sector

Deal inked with QXE Industries to produce JCB paint for a range of outdoor uses.

JCB has made the move into the outdoor paint market, securing a deal with QXE Industries.

The multi-year licensing deal means that QXE can produce and distribute JCB paint for a broad range of outdoor uses.

JCB paint has a water-based formula with high opacity and is mould, water and stain resistant. Its versatility means you can use it on wood, masonry, terracotta, ceramic, plastic and metal.

There are 12 shades which can be applied using a brush, roller or spray.

The full range will be available in various retail outlets across the UK and internationally from Q4 2017 onwards. The launch is supported by an extensive marketing programme including a dedicated website jcbpaint.com.

Chris Honer, ceo of QXE Industries, commented: “We believe that the consumer and professional decorator has had to endure the arduous task of choosing different types of paint for their exterior requirements such as walls, sheds, stables, barns, etc for too long.

“I am absolutely thrilled to be able to offer them a one paint solution which will cover these applications and so much more.”

Chris continued: “We have created an innovative, high performing, strong product which demonstrates the same quality, safety and durability benefits synonymous with all JCB products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.