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JCB toughens up outdoor paint sector

Deal inked with QXE Industries to produce JCB paint for a range of outdoor uses.

JCB has made the move into the outdoor paint market, securing a deal with QXE Industries.

The multi-year licensing deal means that QXE can produce and distribute JCB paint for a broad range of outdoor uses.

JCB paint has a water-based formula with high opacity and is mould, water and stain resistant. Its versatility means you can use it on wood, masonry, terracotta, ceramic, plastic and metal.

There are 12 shades which can be applied using a brush, roller or spray.

The full range will be available in various retail outlets across the UK and internationally from Q4 2017 onwards. The launch is supported by an extensive marketing programme including a dedicated website

Chris Honer, ceo of QXE Industries, commented: “We believe that the consumer and professional decorator has had to endure the arduous task of choosing different types of paint for their exterior requirements such as walls, sheds, stables, barns, etc for too long.

“I am absolutely thrilled to be able to offer them a one paint solution which will cover these applications and so much more.”

Chris continued: “We have created an innovative, high performing, strong product which demonstrates the same quality, safety and durability benefits synonymous with all JCB products.”

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