This ad will be closed automatically in X seconds.

Jelly Belly room fragrance collection on the way

Wholesaler Rayburn Trading secures exclusive licensing deal for candles and air fresheners.

The first Jelly Belly room fragrance collection is due to hit UK retail shelves this month, after wholesaler Rayburn Trading secured an exclusive licensing deal.

The range will be stocked at major discount retailers including B&M, Poundworld and Savers, while a premium collection will launch in a number of high street retailers including Debenhams.

There are 45 different product lines including Mini Me candles, mini air freshener gels, microfibre cloths and wax melts.

The Jelly Belly inspired fragrances include French Vanilla, Raspberry Créme Brûlée, Strawberry Shortcake, Toasted Marshmallow and Tutti-Frutti.

Russell Goldman, buying director at Rayburn Trading, said: “The Jelly Belly licence is a major coup for Rayburn Trading. With its iconic packaging, sense of nostalgia and huge range of flavours, it’s one of the most popular and fun confectionery brands in the UK.

“We’ve been working with well-known household and confectionery brands for the past 60 years, so this was an opportunity for us to put our knowledge and experience to the test and develop the Jelly Belly brand within the home fragrance market.

“With consumers demanding new and interesting scents to fill their homes, it’s been a long journey researching and testing fragrances to ensure that we have the best on the market.”

Russell continued: “We’re excited to get the Jelly Belly range on the shelves. We have a huge range of fragrances and, with the new premium range due to hit stores soon, there’s something for everyone.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.