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Jigsaw develops new Kodak collaboration

Kodak Woman brand has been inspired by the Kodak campaign from 1893.

Fashion retailer Jigsaw has collaborated with the Kodak brand, launching a new capsule collection of logo t-shirts and sweatshirts.

Inspired by a Kodak campaign from 1893, Jigsaw has relaunched the brand as Kodak Woman to champion women in creative industries.

According to the retailer’s blog, the aim is to ‘create inspiring, thought provoking content’.

Kodak Woman is inspired by the original Kodak Girl campaign. Independent, with a love for travel, Kodak Girl was created in 1893 by the company’s founder and inventor of the hand-held camera, George Eastman.

To celebrate the launch of the new collaboration, Jigsaw is offering shoppers the chance to win £200 to spend on its spring/summer 2018 collection, plus a Printomatic camera.

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