Jo Malone London partners with Paddington

Paddington has become the inspiration for a new series of limited edition scented gifts from British fragrance and lifestyle house, Jo Malone London.

At the heart of the collection is a cologne which celebrates Paddington’s favourite snack, the marmalade sandwiches which he hides underneath his red hat.

A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a golden fragrance.

In addition to the cologne, there are four limited edition gift collections – including one which is presented in a special trunk design, inspired by Paddington’s suitcase – featuring Jo Malone London favourites across cologne, home and bath and body categories.

“A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline – always with a picnic in tow,” commented Jo Dancey, global brand president at Jo Malone London. “And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with – or marmalade sandwich, come to that.”

Françoise Guyonnet, evp kids brands, STUDIOCANAL and ceo at The Copyrights Group, continued: “We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).