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Category Manager

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Category Manager



As one of the world’s top 100 licensors, The Smiley Company works with over 300 licensees and best-of-class retailer partners globally, to bring the iconic Smiley and Newmoji Brands to life across the fashion, home, beauty, toy and entertainment sectors. We are a collective of fun-loving people with a passion for creating and storytelling. As part of our commitment to diversity, we cultivate a workplace of learning and inclusiveness. For nearly 50 years the award winning Smiley brand has shaped the way we share happiness and express ourselves through iconic and creative products. Today, Smiley has become more than just an icon, a brand and a lifestyle, reminding people just how powerful a smile can be.



We are looking for a bilingual Mandarin/English Category Manager who will be a key member of the Home, Gifts, Accessories and Health & Beauty team working on product and business development.  Ideal for a proactive, adaptable individual who can juggle a busy workload, multitask and who has a passion for brand development.


Role Description:

  • Conduct regular competitor and market research: attend Trade shows, store checks and online research, which can be used by the department to inform strategy and product development
  • Manage critical paths for our roster of licensees
  • Conduct new partner Brand Inductions
  • Support SVP and Design team in product development and approvals
  • Liaise with Marketing department and other teams including Legal, Finance & other Category Teams
  • Track sell-in and sell-through information from licensees
  • Produce best and worst seller reports, creating a visual library for the team
  • Manage sample storage and receipt samples into system
  • Collect hi-res imagery from catalogues & in market activity, maintaining a visual archive for the cateogries
  • Update category presentations on an ongoing basis where required
  • Assist in creation / updating of pitch documents and seasonal product display boards


  • Ideal candidate will have Buying or Design related studies
  • An interest in the retail industry, product development and brand licensing
  • A self-starter with good organisational and time management skills aiding the ability to multi-task and prioritise
  • A proactive, creative thinker who stays one step ahead
  • Good people skills and the ability to communicate with partners in a wide variety of countries with clarity and precision
  • Good presentation and written skills
  • Energetic, savvy and able to work in a fast-paced environment
  • Mandarin speaker with good English speaking and writing ability



To apply, please send your CV and covering letter. Please highlight:

  • Eligibility to work in the UK
  • Notice period
  • Salary requirements
  • Knowledge, Skill and Experience