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Licensing Manager – Hardlines

Games Workshop
On Application
Nottingham, UK

Are you an experienced licensing professional who is passionate about bringing brands to new product categories, territories and retailers? Do you want to play a crucial role in making Warhammer a truly global, highly profitable, powerhouse in the licensing industry? Have you managed a highly successful Hardlines licensing programme? Games Workshop is currently a Top 150 global licensor – are you the person to help us enter the top 50?

As the Licensing Manager for Hardlines, you will develop and deliver a comprehensive global licensing programme across all our brands to achieve triple-digit royalty revenue growth – with a particular emphasis on North America, the UK and Europe.  You will identify all appropriate product categories for Warhammer along with the best in class licensees and retailers for each – and you will tirelessly pursue every avenue to turn these opportunities into partnerships. You will also work closely with our existing licensees to maximise revenue growth whilst making sure that every opportunity is taken to expose Games Workshop’s IP to a new audience. Action figures, comics, board games, gaming peripherals and collectibles are just some of the categories that you will be responsible for. You will identify and secure many more.

Day to day, you will be working alongside the Licensing Manager (Softlines) to coordinate your efforts and together build a comprehensive, global licensed consumer products programme that will put Warhammer products on the shelves of every relevant retailer. You will take full responsibility for every step of this process – from identifying leads, cold calling, attending trade shows (virtually as necessary), delivering pitches, negotiating deal terms and drafting contracts with our legal team. You will pursue all marketing angles with existing licensees and liaise with our own marketing team on their behalf.


To be successful in this role you will have:

  • Significant experience managing successful IP licensing relationships (ideally in Hardlines and at a Licensor or Agency)
  • An extensive network of contacts at prospective licensees and retailers to enable you to hit the ground running
  • Exceptional negotiation and relationship building skills
  • Experience creating and delivering successful and compelling sales presentations and pitches
  • Strong, up-to-date knowledge of the licensing industry and a vision for what makes great licensed product
  • A good working knowledge of MS Office and/or G Suite
  • Experience of bringing a brand from niche to mainstream would be a huge asset
  • Familiarity with the Warhammer brands is ideal, but not required


This is a demanding role and we need someone who has the relentless need to talk to anyone about anything at any time, whilst staying focused on developing great partnerships that result in great products. If you are excited by the challenge of demonstrating just how much value our IP offers prospective licensees in territories where it is less well known, we want to hear from you!


Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is just as important as your skills and experience.


Other Essential Information

Location: Please note that relocation to Nottingham, UK is not necessarily required. Candidates seeking to work remotely are encouraged to apply.

Travel: Some international travel will be required to attend trade shows and visit licensees.

Closing Date: Applications must be received by midnight, UK time, on Sunday 20th September 2020.


How to Apply

To apply, please send us a letter or a video telling us why you want this job. We select candidates for interview based on what they tell us in their letter or video.  This is a great opportunity for you to let us know that you understand what we are looking for.