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Marketing Executive

Paramount
Employer
Paramount Global
Category
Licensor
Salary
On Application
Type
FTC, possible extension
Location
London, UK

Marketing Executive
* Please note this is a 12 month FTC – likely to be extended *

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ALL applications must be made by following THIS link

Is this the role for you?

Support Head of CP Marketing to develop and complete outstanding retail & consumer campaigns that raise awareness and drive product sell-through.

What will you be doing?

Develop and Deliver CP Retail Marketing Strategy

  • Working to build marketing plans by franchise, retail, and line of business that which drives awareness, product sell-through and delivers incremental revenues.
  • Build positive relationships across key retailer marketing teams to understand their marketing objectives and promotional mechanics.
  • Working with agencies / internal creative teams to develop and deliver assets needed to deliver online and in-store retail marketing campaigns.
  • Drive all aspects of retail marketing campaigns (from strategy to execution) for 3 allocated accounts.

 

Brand Decks and Sales Insights

  • Update brand decks and sales one sheets as requested.
  • Draft and issue monthly CP newsletter to licensees, retailers and key internal partners.
  • Track content brand performance metrics across VOD/ Linear/Social and YouTube.

 

Social, Paid Media & Influencers

  • Working with local and global social teams to integrate CP into owned and operated social media channels.
  • Implement paid social media campaigns, responsible for maintaining calendar of activity, development of creative assets and agreement of media buy working with appointed media agency.
  • Lead all aspects of influencer campaigns.
  • Establish and Track KPI’s for each activity. Working with licensees/ retailers to measure ROI.

 

Brand Partnerships

  • Support CP Head of Marketing in the implementation of Brand Partnership campaigns.

 

Content Planning

  • Liaise with programming & update CP teams on programming and marketing plans across platforms.

 

Marketing Budgets

  • Set up suppliers, raise purchase orders, action intercompany charges and work with Head of CP marketing to track monthly marketing budget.

 

Marketing wrap up reports & Competitor Analysis

  • Deliver quarterly wrap up marketing reports outlining approach, reach and performance of all campaigns.
  • Establish regular competitor reviews, gathering competitor retail specific activity.

 

Trade Activity (Events, Advertising , Awards, Press)

  • Work with Head of CP to complete key trade events i.e., Brand Licensing Europe, UK Licensing summit invites, event management, presentation, event follow up.
  • Track trade advertising calendar & working with global creative team to deliver creative ahead of deadlines.
  • Track and write submissions to enter relevant trade press awards.
  • Work with internal corporate PR team & licensees to maximise trade press coverage for key initiatives & product launches.

 

Consumer PR, advertising & Awards

  • Work with appointed consumer press agencies, internal PR teams & licensees to maximise digital and physical press coverage for key initiatives & product launches.
  • Lead the design & delivery of consumer facing adverts across each issue of 5X pre-school Magazines.
  • Track ViacomCBS consumer awards and monitor submissions.

 

Team & Culture

  • Champion and promote the needs of Consumer Products within broader organization (Channel/ Digital/ Events/ Research/ PR).

 

What are we looking for?

  • Straight-talker and clear communicator both internally and externally. Both written and verbal.
  • Strong attention to detail, time-management & organizational skills.
  • Decision maker, able to creatively problem solve to get to a solution fast.
  • Financially literate, happy in excel and comfortable forecasting & tracking budget numbers.
  • Blue-sky problem solver. Able to build concrete ideas that excite and galvanize retailers and drive revenues.
  • Great Teammate. Spends time developing relationships across the organization.

 

Technical Skills: Comfortable with powerpoint, excel, mailchimp, google & Outlook.

APPLY FOR THIS ROLE HERE.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.