Marketing Executive – Franchise & Retail (22 mth FTC)
The CP Franchise and Marketing Executive UK sits within the Paramount Consumer Products & Experiences division based in London.
You will have experience working within a small team, supporting in the management and execution of brand or retail campaigns, have the ability to form strong relationships inside and outside of the organisation and be a real self-starter.
The CP Franchise and Marketing Executive UK will play a pivotal role supporting the Director, Franchise & CP Marketing UK, focusing on coordinating the day-to-day franchise management and retail marketing responsibilities for key portfolio priorities.
What will you be doing?
Franchise Planning & Management
- Support Director UK in localising and maximising tools and assets delivered centrally – across key IP.
- Co-ordinate the maintenance and update of Global brand decks/sale materials to reflect UK market information, including research, ratings, brand trackers etc.
- As advised by Director, support in execution of UK led franchise initiatives and brand partnerships, that are relevant to priority IP, align to key business goals and drive commercial growth.
- Co-ordinate internal feedback on creative approvals to ensure that all UK led franchise, licensee and retail marketing initiatives delivered are on brand.
UK Consumer Products Marketing
- Working with CP retail and category team and Director, Franchise & CP Marketing; support co-ordinating best in class marketing plans by franchise, priority retailer and line of business including omni-channel retail campaigns.
- Support priority licensees to align with retail marketing objectives, driving revenue and delivering against priority retailers.
- Support in delivering retail marketing campaigns that may include social, digital, POS, influencer, experiential.
- Develop creative briefs for internal or external agencies as required to support franchise or marketing initiatives.
- Co-ordinate the creation of post campaign analysis reports where required to track ROI
- Support creation of competitor analysis, sharing insights and competitive reviews when relevant
- Manage day-to-day enquiries i.e. content information, asset requests etc.
- Support in building requests to Global and Local social / digital teams in order to support priority IP
Trade
- Support in delivery of UK trade advertising and PR, working with internal comms team on relevant press releases for licensees
- Co-ordinate entries relevant franchise and marketing activity into relevant trade awards
Budgets
- Assist with budget process by raising PO’s, invoices and tracking as directed
What are we looking for?
- Self-starter, ability to proactively motivate and work independently in a lean team
- Experience as a co-ordinator / executive in a busy team is preferred – either in brand / marketing, franchise strategy, entertainment, licensing, or related field
- Straight-talker and clear communicator both internally and externally, written and verbal.
- Decisive decision maker, able to creatively problem solve to get to a solution fast.
- Blue-sky thinker. Able to build relevant actionable ideas that excite and galvanise retailers and drive revenues.
- Relationship builder. A reliable and responsive business partner. Always known to deliver what is needed on time and to the highest standard.
- Attention to detail and great organisational skills
- Ability to be flexible, juggle priorities and meet tight deadlines
For more information and to apply for this role, click here.
