Marketing Manager

Join our team as a skilled and imaginative Marketing Manager.

Unleash your marketing prowess and join our team as a dynamic and visionary Marketing Manager. Lead the charge in catapulting our global market-leading brands to even greater heights by spearheading our Product Marketing, Trade Marketing, Communications, and PR team. We need an experienced and innovative marketer who wants to work with some of the biggest gaming and entertainment brands there to connect our products with new audiences and markets. Seize this chance to leave your indelible mark – apply now!

ALL APPLICATIONS MUST BE MADE BY FOLLOWING THIS LINK.

About Us:

Welcome to EXG Pro, The home for all pop culture enthusiasts. We are the pioneers, makers, and visionaries of bespoke licensed merchandise. Our purpose-driven “FUNctional” First Collectables are thoughtfully designed to showcase your tech while celebrating your unique fandom. Whether you’re a dedicated gamer, a passionate collector, or simply love all things pop culture, we offer a range of products and services tailored to meet your needs.

We combine our scalable solutions with cutting-edge AR technology, fuelling sustainable growth and crafting personalised experiences. Don’t settle for the ordinary – choose EXG Pro and bring your pop culture passions to life.

Responsibilities:

Trade Marketing:

Create regular B2B E-Updates (Newsletters) to keep partners and retailers up to date with any relevant developments.
Keep track of customer and prospect information in a database or CRM system.
Support ongoing retail trade and business PR/Comms efforts through regular relevant B2B social updates on LinkedIn.
Monitor key activations across retail and distribution channels.
Create a bank of Licensing related publications (print and digital) to generate a broader scope of brand-awareness within the licensing industry.
Plan and coordinate events, such as conferences, trade shows, and webinars.
Oversee the execution of both B2B and B2C driven events.
Work closely with Licensing Manager and HOM to engage collaboratively with licensors and retailers to create events that will drive product or franchise specific awareness.

Product Marketing:

Product Launch Marketing strategy.
Create regular B2C E-Updates and Newsletters to tie into new releases, key marketing beats, and activations, alongside other key/relevant pulse points within the marketing/pr calendar.
Develop the B2C blog to engage new and existing audiences and also support key pulse points such as product releases, events, franchise and audience specific updates, and more.
Work with Creative Team to update design and style of current E-Update templates.

Comms/PR:

Create quarterly Press Releases to share with key publications to effectively promote new lines.
Create communication templates and other standardised documentation to facilitate key business updates.
Facilitate Press features, source and bookmark features and especially where backlinks are available.
Create and sustain positive relationships with national media including journalists where possible.
Collaborations and partnerships with current and newly relevant Influencers, thought leaders and brand ambassadors.
Update and maintain current marketing calendar.
Brand-Development/Audiences and Insights:
Integrate Customer Research and Analysis into overall product plans.
Work with HOM to further develop customer segments.

Events:

Macro Event Management – B2B and B2C: Overseeing the execution of both B2B and B2C driven events. To include overall logistics, cost projections, POS solutions, amongst other items, debriefing upon completion and evaluating its overall effectiveness.
Micro Event Management – Brand-Awareness Events: Work closely with Licensing Manager and HOM to engage collaboratively with licensors and retailers to create events that will drive product or franchise specific awareness alongside EXG Pro’s overall brand-awareness.

General:

Product launch management, Coordinating with product development department to ensure product timelines are set at optimal time.
Conducting research on industry trends, competitors, and customer needs.
Tracking and analysing marketing performance metrics.
Tracking and managing marketing expenses, as well as creating and managing marketing budgets.
Working with outside vendors, such as designers, printers, and event planners, to execute marketing campaigns.

Requirements: