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Senior Retail Licensing Manager

position filled
Viacom CBS
Competitive + Benefits
London, UK



ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom 18, ViacomCBS International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries


There are lots of people here doing all sorts of jobs and we believe that having all kinds of people from all kinds of backgrounds makes this a great place to work. We have a number of Employee Resource Groups that look to support our employees from all walks of life and who face common challenges in the workplace and we hold tons of events all your round to nurture the best possible, inclusive environment


Consumer Products facilitates the development of merchandise for our Viacom brands through UK retail outlets. Consumer Products license all types of products with the key areas being: Toys and Games, Books, Clothing and Accessories, Food and Promotions, Health & Beauty, DVD and Video Games. They do not manufacture product ranges internally but work with third party companies, “licensees”, who sell branded product at retail and pay a defined royalty on each item sold. Another key aspect of the Consumer Products business is liaising with all UK retailers from ASDA and B&M to Matalan to ensure they support Viacom brands by stocking licensees’ product ranges.


Reporting into the Nickelodeon UK Retail Director, the Retail Manager will be responsible for the management of major UK Retail accounts across all licensed categories including; Hardlines, Softline’s, Food & Beverages, Health & Beauty and Publishing. Working closely with the Consumer Products Marketing and Category teams, the role will support the Retail Director to successfully develop and execute the UK Retail Strategy to ensure the delivery of the overall Consumer Products fiscal requirements.

  • Develop and maintain strong working relationships for major UK Retailers through robust insight led joint business planning and implementation
  • Regularly review progress against strategic objectives for agreed Retailers and make informed recommendations for exploring new business opportunities
  • Support the Retail Director in identifying and executing tactical opportunities outside of key retail accounts to maximise business revenues
  • Regularly pitch franchise campaigns, corporate marketing initiatives and & specific category priorities to buying and broader senior retail teams
  • Conduct regular Retailer/Buyer meetings to ensure brand growth with each Retailer
  • Actively cultivate external relationships with Licensee NAMs and buying teams to align on key brand objectives, priorities and focus to ensure delivery of the retailer account plan.
  • Plot trends, identify profitable areas for growth and recommend strategies for exploiting any opportunity to the UK Consumer Products team
  • Work in collaboration with the Viacom Retail Analytics team to ensure timely post campaign analysis and evaluation of retail activity to inform future decision making and investment priorities
  • Conduct quarterly store audits and present back findings and opportunities back to the wider Consumer Products division at team meetings
  • Ensure the Retail tracker and other key reporting tools are regularly updated and accurate



  • Experience working in the UK Retail industry, managing a major customer in a commercial function is preferable
  • Proven experience of building strong lasting external relationships with senior management within the retail sector
  • Confident in creating and delivering presentations to senior management
  • Background within the Food/Apparel/Softlines categories would be beneficial
  • Strong planning and organisational with the ability to work with autonomy is essential
  • Commercially minded with strong negotiating skills ideally within a sales role
  • An analytical mind; able to provide insightful conclusions and recommendations based on data and market research
  • Comprehensive experience of all relevant Microsoft business software, a solid grasp on new technology & the importance of Social media
  • Experience developing and delivering account plan essential
  • Confidence, enthusiasm, determination and a will to succeed
  • Creative team player, motivated, ambitious



  • Private Medical Insurance: You will be eligible for our full Private Medial Cover (From 3 months)
  • Season Ticket Loan: We’ll pay for your season travel card up front and you can pay us back across the year
  • TV Package Discount: If you subscribe for the likes of Sky and Virgin Media, we’ll get £20 off your bill
  • Pension Scheme: You will be eligible for our Pension Scheme from day one, as long as you are contributing to this, we’ll top this up with a voluntary contribution from us
  • Discounted Gym Membership: We offer discounts to a number of Gyms
  • Discounts at Local Shops and Restaurants: Whether you need a new pair of shoes or just want something tasty for lunch, we partner with a number of local businesses to offer us a discounted rate
  • Access to Reward Gateway: With heaps of discounts on everyday shops, restaurants and household suppliers
  • Happy to talk flexible working!


Our values, and their related behaviours, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all of our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.



  • Creativity: Push beyond the expected
  • Passion: Stand up for what you believe in
  • Risk-Taking: Take smart choices



  • Inclusion: Embrace diverse perspectives
  • Collaboration: Work together as one team
  • Innovation: Use insights to drive the business



  • Trust: Assume best intentions
  • Transparency: Communicate clearly and openly
  • Accountability: Deliver, and own the outcome


At ViacomCBS, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.


NB: Interviews for the role will likely be held week commencing 23rd March 2020