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Retail Development Director, UK & Ireland

position filled
Universal Consumer Products International
On Application
London, UK

Position: Retail Development Director, UK & Ireland

Division:  Universal Brand Development

Reports to:  Country Director, UK & Ireland

Location:  London



Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. The home of ET, Jurassic Park, Despicable Me, Jason Bourne, Dracula, Bridget Jones, Mamma Mia!, The Mummy, Les Miserables, King Kong and the unstoppable Fast & Furious franchise, to name a few.

Universal Consumer Products International oversees NBCUniversal’s consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel.  Universal Consumer Products International is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.



The Senior Retail Development Manager, UK & Ireland is responsible for developing and executing short and long-term retail strategies for the local market that leverages the richness of NBCUniversal’s entertainment content

to build a sustainable business that supports annual revenue targets. The suitable candidate will be responsible for retail sales for all UK & Ireland based retail accounts in conjunction with the category teams and in addition, setting up and implementing marketing activations to drive ROI. The role will report to the Country Director, UK & Ireland.




  • Development of local retail strategy by retailer type and by category
  • Regular liaison with Country Director, UK & Ireland and EMEA Retail head to ensure strategy alignment across business units and other territories
  • Maintain current knowledge of retail trends, key seasonalities, buying cycles and changing dynamics for local market



  • Develop, maintain and drive relationships with key buyers and decision makers in conjunction with category teams to drive product placement in category and out of category
  • Ownership of relationships with licensing and marketing functions within all local retail accounts
  • Work on the creation and delivery of targeted retailer presentations to pitch, support or launch licensing programs
  • Analysis of business performance for all key retail accounts and development of objectives and strategies to drive growth
  • Identify new business opportunities across local retail base to support incremental revenue growth – new categories and growing retailers
  • Joint business planning with key licensees to deliver retail plans and to ensure cross-category engagement/participation
  • Attendance and presentation participation in licensee/partner presentations



  • Manage the local retail marketing budget, ensuring a maximum ROI
  • Develop, present and execute sales driving retail marketing initiatives for all key local retailers in line with brand guidelines and individual retailer expectations – events, digital, print, radio, TV, cinema, social, trading banners, POS etc
  • Brief and manage external agencies as appropriate, ensuring projects are delivered according to budget and on time
  • Management of all local retail marketing approvals
  • Close working relationship with local Brand Marketing Manager to ensure alignment and delivery against overall business objectives



  • Licensing and/or retail background essential
  • Strong understanding of brand positioning and retail trends
  • Excellent salesperson and commercial thinker
  • Idea generator and ability to execute creatively
  • Excellent communication & presentation skills
  • Ability to multi-task in a busy environment
  • Team Player
  • Driven, passionate and highly motivated